Branding for a New Ed-tech Startup, Learn Joy
Product Strategic Foundation
Purpose
To create a brand identity for a New ed-tech startup that specializes in building interactive and engaging online learning experiences for students.
The main purpose of this product is to help those students/learners who may be struggling due to a lack of motivation or focus to begin their course of study. By making the learning process more enjoyable and straightforward, we can make the courses more readily available and accessible to students, just as they are accustomed to using popular applications like Instagram or WhatsApp.
Competitor analysis
Coursera
- Wide variety of high quality courses
- By top universities and industry leaders
- Anyone can become a professional in a specific field
- Certificate programs
- Financial aid available for those who qualify
Udemy
- Wide variety of topics and skill levels
- Two types of content - Free and Premium
- Course bundles
- Affordable. Fraction of the cost of other online learning providers
Khan Academy
- Personalized learning paths, which are tailored to each individual learner
edX
- Free high-quality courses from top universities
Skillshare
- Wide variety of High Quality Content
- Offers workshops, webinars, and masterclasses
- Provides certification programs and offers exclusive discounts for its members
- Has an active community of learners offering networking and collaborating with other learners
- Easy to Follow Lessons. Broken down into shorter lessons for more manageable learning
- Affordable. Plans to fit every budget.
Brand Stratergy
Why do we do it?
To captivate and motivate young minds to effortlessly pursue the skills they are passionate about.
How do we do it?
Students can feel a sense of validation and sportsmanship when other students can view their progress in terms of the number of lessons or courses they have completed. For example, when a student completes a particular course, they can receive an appreciation card or message that they can share on their wall. This can also be automated, and when other students view it, the views for the post increase, reinforcing the feeling of validation, motivating them to keep learning.
To further incentivise the feeling of validation, students can be rewarded with points or virtual currency for each course they complete. They can then use these points to purchase rewards such as course certificates, discounts/free subscriptions to exclusive courses or other virtual goods. Furthermore, students can be given the option to share their progress on social media, which will further increase the sense of validation. Collecting points can also help to create a sense of competition among students, and striving to achieve higher levels of education.
What do we do?
We design a very user-friendly interface that is intuitive and easy to navigate, featuring sleek layouts and minimal settings. Furthermore, we provide a wide range of features that allows students to quickly find and begin courses, follow industry leaders, other students and topics they are passionate about, share their accomplishments, reward system stay up-to-date with news feed, and so much more.
Defining Audience
Who are we talking to?
Students/Learners who seek out innovative and enjoyable ways to expand their knowledge, rather than staying stuck in the traditional methods of learning.
What are they into?
They are willing to try anything that makes their work easier and more efficient.
What are they missing?
A platform that helps engage all kinds of learners. That’s why we implement a unique reward system that incentivises engagement with our platform. The more a user engages with our platform, the more discounts and access to premium content they can unlock. This system allows us to foster a trusting relationship with our users, and encourages them to invest in our platform without the need for an annual payment.
What problems do they face?
Many traditional online learning platforms can be cumbersome to use, with long course durations and the requirement of a laptop or iPad to take advantage of all the features, which can lead to a decrease in student focus and engagement
Why will they care?
By offering the users targeted pieces of information regarding the topics they are passionate about, as well as displaying an array of related videos, we can create a sense of familiarity that encourages them to apply the same concepts in their daily lives. By creating activities that can be completed in shorter time frames, learners’ focusing capacity increases.
We also create an environment where students/learners can come together and share their passion for learning. It will be a supportive and accepting group, where learners can challenge each other to come up with creative ways to explore new topics and gain new insights, and inspire each other to reach their highest potential. Together creating an amazing and diverse learning community.
Designs
